As for why it is important to review and approve all interested affiliates, it has to do with your company or product name. You spend years or months to get where you are today. You have a quality product or service that sells. You are making a good name for yourself. Don’t throw it all away. Not all internet users understand affiliate programs. Some automatically see your company name or logo on a website and assume it is yours. They may not know it is actually the website of a paid affiliate, a completely different person.
You now know the importance of protecting your company name, products, and services. However, when it comes to reviewing affiliate websites, what should you avoid?
Pornographic material. You may be surprised how many websites have these images and others fall into the borderline category. Remember, think about your image. Most owners of pornographic websites wouldn’t knowingly apply for an affiliate program with a kid’s clothes store and show naked pictures of women, but you honestly never know. Some actually do this just to get a laugh or to be devious for no other reason. Don’t fall victim to this idiotic behavior by not reviewing all interested affiliates and their websites.